Data protection

A warm welcome to the HELLA Group

We are delighted that you are visiting our website and would like to thank you for your interest in our company, our products, and our online information.

HELLA respects your privacy

As the company responsible for the web pages, HELLA GmbH & Co. KGaA, Rixbecker Str. 75, D-59552 Lippstadt takes the issue of protecting personal information very seriously. Data protection and information security are part of our company policy. Accordingly, protecting your privacy when processing personal data and the security of all commercial information is an important matter for us, which we observe in our business processes. We treat personal information collected during your visit to our website confidentially and only use it in accordance with legal regulations.


Our web pages may contain links to third-party providers to which this statement on data protection does not apply. We have no influence on whether the administrators of these web pages maintain and uphold the relevant data protection regulations.

Personal data

Personal data is information that can be used to learn about your identity. This includes your name, address, postal address and phone number. Information that cannot be associated with your identity, such as the number of users on a website, is not considered personal data.

Obtaining, saving, and processing personal data

Whenever you visit our website, we save the name of your internet service provider, the browser type used, the website from which you visit ours, the web pages that you visit while on our website and the date and duration of your visit. No other personal information is stored. You can therefore use our website without having to disclose your identity.


When you visit special areas of our website or participate in certain campaigns, additional data may be collected and saved. Personal data may need to be entered in order to participate in a survey, forward an inquiry, or process a contract.


Specifying personal data is voluntary. When you submit a query using one of our contact forms or via e-mail, we save the data that you provide about yourself in order to facilitate individual communication with you and to process your query.


Certain areas of our website require you to log in separately, at which point we will ask you to enter your name and/or other personal information during the registration and/or login procedure. For areas such as Hella TechWorld or HELLA Partner World, which address a specific target group, we utilize the registration procedure to appropriately identify the users of the respective target group. It is your decision whether you are willing to provide this information. Some campaigns or promotions, such as those that access specific information, require you to make several data entries. Entry fields that must be completed are designated with an asterisk (*). Additional information that has not been highlighted as mandatory is optional and provided voluntarily.

Use and dissemination of personal details and specificity to intended purpose

We use your personal data to technically manage our websites, customers, product surveys, and marketing to the extent required for each specific case only. We will never transmit your data to third parties outside the HELLA Group without your consent, especially with regard to marketing purposes. An overview of the HELLA group of companies is available online at


We will transmit your data to the authorities entitled to request such information to the extent that this is required by law or has been mandated by a court order.

Use of cookies

Information about cookies

A cookie is a small text file that is stored on your device when visiting a web page and helps to identify your device in the process. Cookies are used to store information when you visit different pages of a website or when you return to a website. Cookies do not contain any personal information and cannot execute any programs that could activate a virus.

The legal basis is your consent according to Art. 6 Para 1. Lit.) a) GDPR. Our interest is based on the analysis, operation and optimisation of our site.



Cookies of this category are stored on the device of the visitor so that the website can function as intended.



Cookies of this category are used to collect statistics of persons visiting the website to improve the experience of the visit. Collected data is used to create anonymous usage profiles that serve as the basis for web statistics. Individual users are not personally identified, however, nor is the data collated with other data. Data collected is used internally and is not transferred to third parties.



This website uses PIWIK PRO Cloud, a web analysis service provided by PIWIK. PIWIK PRO Cloud uses cookies – text files saved on your computer or smartphone to help us analyse how visitors are using the website. The information compiled by the cookies concerning visitors' use of the website is saved and processed by PIWIK on servers in Germany.

IP addresses are fully anonymised before we are able to view the collated data via the PIWIK Suite. It is not possible to reverse the anonymisation of the IP addresses or match up the IP addresses with the collated data.

We use this information to evaluate the behaviour of visitors to our website, create corresponding reports, and ultimately to improve the website experience for our website visitors. PIWIK will not pass this information on to third parties or use it for marketing or promotional purposes of any kind.



These types of cookies allow the website to remember the user’s preferences and choices they have made in the past. They help us to offer personalised features to the user by storing certain settings across sessions. These include the selected language, search settings, favourite manufacturers, the most recently selected vehicles and in our HELLA PARTNER WORLD webshop, the shopping cart. These cookies only collect and store anonymised information.




Google Ads Conversion

This HTW website uses Google Ads Conversion to analyse how Google ads are performing.  This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

We use conversion tracking to measure the attractiveness of our Google ads which lead to our website. If you click on a Google Ad, then a conversion cookie will be placed on your device.  The cookie helps us to analyse data e.g. if a conversion has taken place, and to determine how successful an ad campaign has been.  These conversion cookies expire after 30 days and are not intended to identify you personally.


Google Remarketing

This site uses the Remarketing feature to deliver interest-based, personalised advertising on other websites within the Google advertising network. This service is also provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

This advertising function is based on the analysis of user’s interests on our site.  It allows us to position targeted ads to users who have previously visited our website. A cookie with a sequence of numbers, also known as a unique ID is stored on your device. This number is only used to identify a web browser; personal data is not stored. If you visit a third-party website that also uses the Google advertising network, advertising may be shown to you that refers to our website.


In addition, Google provides further information with regard to its data protection practices at

in particular information on how you can prevent the use of your data.



Adspirit GmbH

On our HELLA TECH WORLD website, our partner Adspirit GmbH generates third party cookies. Adspirit GmbH is based at Niedstr. 40-41, 12159 Berlin, Germany. These cookies allow us to place our own advertisements on HTW that are better tailored to your preferences and interests. Adspirit does not pass this information on to any another website. For more information, see Adspirit’s Data protection policy.


Managing your Cookies:

You can prevent these cookies from being collected and saved at any time by changing the settings below, except for essential cookies.  Essential cookies ensure that the website functions properly and cannot be disenabled. The settings will be recognised during any subsequent visits.


Manage Cookie Settings

Data access

So that our operations are correctly and appropriately managed, carefully selected staff from the HELLA Group also have access to your data. The data cannot be used by these members of staff for their own purposes. The employees tasked with employees shall undertake to uphold confidentiality and data secrecy. Moreover, an acceptable level of data protection is guaranteed at all times.


When logging into the newsletter, your e-mail address is used for our own marketing purposes until you have logged out of the newsletter. You can log out at any time, either by clicking the link in the newsletter or using the log-out function on the website.

Your personal information is stored and processed for the exclusive purpose of sending the newsletter. Under no circumstance will your data be given to a third party.

When subscribing to the newsletter, we use a double opt-in procedure to ensure that you have subscribed yourself. You will therefore only be subscribed to the newsletter once you have clicked the link in the confirmation email you receive after entering your data.

We use the third parties Campaign Monitor, operated by Campaign Monitor Pty Ltd and Salesforce, operated by inc, to send our newsletter. Campaign Monitor offers extensive options to analyze how the newsletters are opened and used. These analyses are group-specific and not used by us for individual evaluation of newsletter recipients. You can find more information on Campaign Monitor and the data protection provided by Campaign Monitor at Salesforce is the CRM solution that we use at HELLA. Your information is saved in servers in the EU. For more information, follow the

Facebook and Instagram fan pages

Our Facebook and Instagram fan pages are there to get you better acquainted with our company and our products.


When you visit our Facebook/Instagram fan pages, we collect your personal data on the basis of a legitimate interest.


As part of the Page Insights supplement, Facebook has agreed to accept and share responsibility for the data collected and used in conjunction with the Facebook/Instagram fan pages. Further information about the Facebook Page Insights supplement can be found at the following link:


When Facebook is processing data, it can happen that data is processed outside the confines of the EU. In these cases, Facebook uses standard contractual clauses approved by the European Commission and the adequacy decisions issued by the European Commission regarding certain countries. You can find more information about this at:


Furthermore, it is also possible that Facebook uses user data for market research and advertising purposes. It is possible that this will be used, among other things, to create usage profiles based on user behaviour (and based on the resulting fields of interest). And again, by employing these usage profiles as a basis, advertisements, for example, can be placed on or outside Facebook. To that end, cookies are regularly stored on users' computers. These cookies save user behaviour and also the interests of each individual user. Such usage profiles can also include additional Facebook data, particularly if the user has a Facebook account. Further details on this can be found in the data protection information provided by Facebook.


Should you have any further queries regarding our Facebook/Instagram fan pages or you would like to exercise your rights, please use the contact details listed below (See "Data Protection Officer"). Alternatively, you can also always contact Facebook with your questions and concerns regarding our Facebook/Instagram fan pages.


We implement technical and organisational security measures to protect the information collected from you and managed by us against tampering, loss, destruction, access by unauthorised persons, or unauthorised disclosure. Only a few, authorized individuals have access to your data.


The transmission of our website data and your information on our website pages over the Internet takes place in unencrypted format. It therefore cannot be ruled out that third parties may intercept and view and/or directly access the data transferred. Thus, we ask that you take this aspect into account when deciding on whether, and to what extent, you are willing to transmit data to us over the Internet. On our portals that require registration and user login information, we use SSL (Secure Socket Layer) encryption for data transmission wherever possible.


We are continuously improving and adapting our security measures to keep up with technological developments.

Elective option

We would also like to use your data to inform you about our products and, where applicable, to ask you about them. Naturally, participation in such initiatives is voluntary on your part. If you do not consent to this, you can send us a message at any time requesting that we block and/or delete these details. Sending an e-mail to the address listed in the legal notice is sufficient for this purpose. You can find more information on the relevant local website.

Information, correction, deletion, processing restriction, objection

You have the right to obtain information on your data in written or electronic form. Furthermore, you have the right at all times to have any personal data blocked or deleted, you have the right to object to the processing of data and you also have the right to have incorrect data rectified. (Please note: Whenever country-specific, legal retention periods are to take effect, then the data/documentation will be blocked prior to deletion for a period laid down by the particular country.)

Right of appeal to a supervisory authority

Should the processing of your data contravene applicable law, you have the right to lodge a complaint with a supervisory authority.

Contact information of the data protection officer

You can send an email or letter to our data protection officer containing suggestions and complaints involving the handling of your personal data.

Data protection officer

Personal data is information that can be used to learn about your identity. This includes your name, address, postal address and phone number. Information that cannot be associated with your identity, such as the number of users on a website, is not considered personal data.

Department Legal HR Data Protection(PR-D)
Rixbecker Str. 75
D-59552 Lippstadt

Status: May  2018