Dear Business Partners,
Experience the “Perfect Match” of HELLA and Hella Gutmann live at Automechanika Frankfurt from September 8 to 12, 2026, in Hall 9, Stand A80.
HELLA and Hella Gutmann combine their strengths: OE expertise, strong product portfolios and technological know-how meet practical diagnostic, calibration and workshop solutions. For you as a wholesale partner, this means less complexity, clear solutions and new business opportunities in the automotive aftermarket.
At our exhibition stand, we will show you how to further develop your product range strategically, support your workshop customers even more effectively and future-proof your business.
Perfect Match for Wholesale
At Automechanika 2026, HELLA and Hella Gutmann will demonstrate how product expertise, OE technology, diagnostic know-how and practical workshop solutions combine to form a strong overall offering. From diagnostics and technical data to training and technical support, all the way to precisely fitting replacement parts, everything integrates seamlessly. This creates clear added value for wholesale: relevant assortments, future-oriented solutions and strong arguments for advising your workshop customers.
Our Highlights for Your Business
- New Diagnostic Generation: Guided, efficient workflows for faster troubleshooting and strong consulting arguments in the workshop business
- ADAS Calibration: Future-proof positioning for a growing aftermarket business segment
- Emissions: Innovations that support workshops in compliant and efficient emissions testing
- Thermal Management: Expansion with eleven new product categories — for greater vehicle coverage
- Filters: Gradual expansion of the global portfolio for additional market opportunities
- Brakes: Assortment extensions for passenger cars and commercial vehicles
- Electrics & Electronics: Reliable components for modern vehicle architectures
- Lighting: High-performance, vehicle-specific and universal solutions combined with precise headlamp adjustment
- Live at the Stand: Hands-on demonstrations of diagnostics, calibration and key technologies
Knowledge that strengthens your business
In our Live Sessions at Automechanika 2026, HELLA and Hella Gutmann provide concise insights into current technologies, new solutions and practical services for the automotive aftermarket.
The focus is on new diagnostic solutions, innovative ADAS calibration tools, and HELLA’s expertise in electronics and lighting — combined as a "Perfect Match" for future-oriented workshop and trade concepts.
For you as a wholesale partner, these sessions deliver valuable insights: you will learn which topics will shape workshops in the future, which solutions are gaining importance, and how you can effectively advise and support your customers.
Concise, clear and delivered first-hand — for everyone looking to future-proof their business in the automotive aftermarket.
Get an overview of the key areas of our exhibition stand.
- Reception/Registration
- Product highlights
- Trainings
- Catering/Meeting Area
You will find us in Hall 9 – best accessed via the Galleria and Torhaus entrances.
Plan your trade fair visit strategically
Get the most out of your visit by coordinating in advance with your personal HELLA contact. This allows you to prioritise relevant topics, plan suitable discussions and make optimal use of your time at the trade fair. Your contact will support you in:
- identifying the topics, product areas and business opportunities most relevant to you
- coordinating suitable meetings with our experts
- organising your trade fair visit efficiently and purposefully
You are also welcome to speak directly with our experts on site.
Arrange your personal appointment with your HELLA or Hella Gutmann contact in advance.