“Our increased participation in FTZ illustrates the great importance of wholesale business for the Hella Aftermarket,” says Carsten Albrecht, member of the management board for Aftermarket, Special OE and Industries. “With its full-service offer for garages, including compiling product assortments, logistics, equipment and online services, FTZ is a pioneer of integrated wholesale. Our goal is now to transfer and significantly expand this successful concept to include other markets in Northern and Eastern Europe.”
At present, Nordic Forum and its 2,500 employees in Northern Europe – primarily in Denmark, Norway and Poland – generate sales of around €460 million. This proven business model offers HELLA attractive starting points for further growth in Europe. In addition to opening up new markets, HELLA is also considering expanding its e-commerce activities.