Garages & Services / 11.07.2019
Garages & Services / 11.07.2019

HELLA restructures aftermarket sales in Germany, Austria, and Switzerland

  • Jens Biermann takes over at the helm of sales management in Germany, Austria, and Switzerland
  • Carsten Albath to leave the company at his own request

Lippstadt, July 11, 2019. HELLA, the lighting and electronics specialist, is restructuring its aftermarket sales team. Jens Biermann will take over the management of the new sales region in Germany, Austria, and Switzerland from August 1, 2019. "With the restructuring measures, we intend to provide our customers on the German-speaking market with an even better and individual service in the future,"Dirk-Alexander Bäppler, Head of the Central and Northern Europe Sales Region at HELLA's Independent Aftermarket, explains. Jens Biermann will also succeed Carsten Albath, the current head of the department for national customers and cooperations in Germany, who will be leaving the company at his own request. "We would like to thank Mr. Albath for the outstanding cooperation and wish him all the best for the future," Dirk-Alexander Bäppler says.


Jens Biermann had been working as the head of International Key Account Management in Germany, Austria, and Switzerland for the HELLA aftermarket business since 2015. In addition to his professional function at HELLA, Jens Biermann is also a member of the junior working group within the German Automotive Parts Trade Association (Gesamtverband Autoteile-Handel). "We are delighted to have found an experienced industry expert with Mr. Biermann who, together with his team, will be committed to further developing the sales area and supporting our customers as a reliable partner," Dirk-Alexander Bäppler adds.

Dr. Markus Richter
Company Spokesman
Rixbecker Str. 75
59552 Lippstadt, Germany
Tel.: +49 2941 38-7545
Fax: +49 2941 38-477545