Privacy notice
A warm welcome to the HELLA Group
We are delighted that you have decided to visit our FORVIA HELLA web page and we would like to thank you for showing interest in our company, our products and our online information.
HELLA respects your privacy
As the company responsible for the web pages, HELLA GmbH & Co. KGaA, Rixbecker Strasse 75, D-59552 Lippstadt/Germany takes the matter of protecting personal data very seriously. Data protection and information security are part of our company policy. Accordingly, protecting your privacy when processing personal data and ensuring security of all commercial information are both important matters to us, which we observe in the course of our business processes. We treat personal data that is collected when you visit our web page confidentially and only process it in accordance with statutory provisions.
Our web page may contain links to web pages of other providers that are not covered by this privacy policy. We have no influence on whether these parties comply with data protection regulations.
Personal data
Personal data is information that can be used to discover your identity. This includes your name, address, postal address and phone number. Information that cannot be associated with your identity, such as the number of users on a web page, is not considered to be personal data.
Obtaining, saving and processing personal data
Whenever you visit our web pages, we save the name of your internet service provider, the browser type used, the web page from which you visit us, the web pages that you visit while on our web page and the date and duration of your visit. No other personal information is stored. You can therefore use our web page without disclosing your identity.
If you visit special areas of our web page or wish to participate in certain campaigns, additional data may be collected and stored for this purpose. Personal data may need to be entered to participate in a survey, to forward a query or to process a contract, for example.
Personal data is provided on a voluntary basis. When you submit a query using one of our contact forms or by e-mail, we save the personal data that you provide about yourself to facilitate communicating with you and to process your query.
Individual areas of our web pages require a separate login, at which point we will ask you to enter your name and/or other personal information during the registration and/or login. For areas such as Hella Tech World or HELLA Partner World, which address a specific target group, we use the registration procedure to appropriately identify the users of the respective target group. It's your decision whether you are willing to provide this data. For some campaigns or promotions, such as those that access specific information, certain information is mandatory. Mandatory entry fields are designated with an asterisk (*). Additional information that has not been highlighted as mandatory is optional and provided voluntarily.
Use and disclosure of personal information, processing purpose and legal basis
We use your personal data for the technical management of our web page, for customer management, for product surveys and marketing but all of this only to the extent required and permitted for each specific case. We will never transmit your data to third parties outside the HELLA Group without your consent, especially with regard to marketing purposes. www.hella.com/unternehmen provides an overview of the HELLA group of companies.
If we are obliged to do so by law or by court order, we will forward your data to the authorities authorised to receive this information.
Data access
Selected employees within the HELLA Group have access to your data to ensure that our app operates correctly. The data must not be used by these employees for their own purposes. The employees tasked with data processing are committed to upholding confidentiality and data secrecy. Moreover, an appropriate level of data protection is guaranteed.
Use of cookies
Information about cookies
A cookie is a small text file that is stored on your device when visiting a web page to help identify your device in the process. Cookies are used to store information when you visit various pages of a web page or when you return to a web page. Cookies do not contain any personal information and cannot execute programmes that may activate a virus.
The legal basis is your consent in accordance with Art. 6 (1) a), GDPR. Our interest is based on the analysis, operation and optimisation of our web page.
Necessary:
Cookies in this category are stored on the visitor's device so that the web page can operate as intended.
Performance:
Cookies in this category are used to collect statistics about persons visiting the web page with the aim of improving the experience of the visit. The information collected is, in most cases, anonymous and is used to create profiles that serve as the basis for web statistics, such as the number of visitors and sessions.
In some cases, information is processed that can be used to identify the user. This is the case when the user's IP address is read in order to determine their approximate location (country, city, district). This functionality is implemented to find the nearest wholesalers to the user offering relevant HELLA products.
The geolocalisation service operates on the basis of a database that is located exclusively on HELLA servers. The database processes the user's IP address and then converts it into the user's geolocation. The IP address is gathered but not stored in any way. Any data is used internally by HELLA and is not passed on to third parties.
Web analytics:
This web page uses Piwik PRO Cloud, a web analytics service provided by Piwik PRO GmbH. Piwik PRO Cloud uses cookies – text files saved on your computer or smartphone to help us analyse how visitors use the web page. The information collected by the cookies about web page use by visitors is stored and processed by Piwik on servers in Germany.
The IP addresses are completely anonymised before we can view the collected data in the Piwik suite. It is not possible to reverse the anonymisation of the IP addresses or to match the IP addresses to the collected data.
We use this information to evaluate the behaviour of visitors to our web page, create corresponding reports and ultimately improve the experience of web page visitors. Piwik will not share this information with third parties or use it for marketing or advertising purposes of any kind.
Functional:
This type of cookie enables the web page to remember the user's preferences and choices made in the past. They help us to offer the user personalised functions by saving certain settings across sessions. These include the selected language, search settings, preferred manufacturers, the most recently selected vehicles and the shopping basket in our HELLA PARTNER WORLD web shop. These cookies only collect and store anonymised information.
Marketing:
GOOGLE:
Google Ads Conversion
This HTW web page uses Google Ads Conversion to analyse the performance of Google ads. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Republic of Ireland.
We use conversion tracking to measure the appeal of our Google adverts that redirect to our web page. If you click on a Google ad, a conversion cookie will then be placed on your device. The cookie helps us to analyse data, e.g. if a conversion has taken place, and also to determine how successful an ad campaign has been. These conversion cookies expire after 30 days and are not intended to identify you personally.
Google Remarketing
This web page uses the remarketing function to display interest-based, personalised advertising on other web pages within the Google advertising network. This service is also provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Republic of Ireland.
This advertising function is based on analysing the interests of users of our web page. It allows us to position targeted ads to users who have previously visited our web page. A cookie with a sequence of numbers, also known as a unique ID, is stored on your device. This number is only used to identify a web browser; personal data is not stored. If you visit a third-party web page that also uses the Google advertising network, you may be shown advertisements that refer to our web page.
In addition, Google provides further information on its data protection practices at
https://services.google.com/sitestats/en.html
https://policies.google.com/technologies/ads?hl=en
https://policies.google.com/privacy?hl=en
, in particular information on how you can prevent your data from being used.
ADSERVER:
Adspirit GmbH
Our partner Adspirit GmbH generates third-party cookies on our HELLA TECH WORLD web page. These cookies allow us to place our own advertisements in the HELLA Tech World (HTW), a kind of advertising that is better tailored to your preferences and interests. Adspirit does not pass this information on to any other web page. For more information see the Adspirit Privacy Policy.
LinkedIn Insight Tag
Our web page uses the "LinkedIn Insight Tag" conversion tool from the LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of the following data among others: IP address, device and browser properties and page events (e.g. page views). This data is encrypted, anonymised within seven days and then this anonymised data is deleted within 90 days. LinkedIn does not share any personal data with HELLA, but offers anonymised reports on the web page target group and display performance.
LinkedIn also offers the option of retargeting using the Insight Tag. HELLA can use this data to display targeted advertising outside its web page without identifying you as a web page visitor. You can find more information on data protection at LinkedIn in the LinkedIn privacy policy.
LinkedIn members can control the use of their personal data for advertising purposes in their account settings. In order to deactivate the Insight Tag on our website ("opt-out"), please click here .
Managing your cookies:
You can prevent these cookies from being collected and stored at any time by changing the settings shown below, i.e. with the exception of the necessary cookies. Necessary cookies ensure that the web page runs properly and that it cannot be deactivated. The settings are recognised on all subsequent visits.
Here you will find an overview list of the cookies used by the FORVIA HELLA web pages .
Newsletter
HELLA offers newsletters on various topics; various systems are used to send these newsletters.
When you register for the newsletter, your e-mail address will be used for our own marketing purposes until you unsubscribe from the newsletter. You can unsubscribe at any time, either by clicking the link in the newsletter or by using the unsubscribe function on the web page. This applies across the board to all newsletters on offer.
To send our newsletter, we use the third-party provider Campaign Monitor, operated by Campaign Monitor Pty Ltd, and Salesforce, operated by Salesforce.com inc. Campaign Monitor offers extensive options to analyse how the newsletters are opened and used. These analyses are group-specific and we do not use them for individual evaluation of newsletter recipients. You can find more information on Campaign Monitor and the data protection provided by Campaign Monitor at http://www.campaignmonitor.com/policies . Salesforce is the CRM solution that we use at HELLA. Your data is saved on servers in the EU. For more information, visit https://www.salesforce.com/company/privacy/ .
We use third-party providers Brevo and Salesforce, operated by Salesforce.com inc, to send our newsletter. Brevo offers extensive options to analyse how the newsletters are opened and used. These analyses are group-specific and we do not use them for individual evaluation of newsletter recipients. You can find more information on Brevo and the data protection provided by Brevo at https://www.brevo.com/de/legal/privacypolicy/ . Salesforce is the CRM solution that we use at HELLA. Your data is saved on servers in the EU. For more information, visit https://www.salesforce.com/company/privacy/ .
We use third-party provider EQS, operated by EQS Group AG, to send our Investor Relations newsletter. For more information about EQS and on data privacy, visit http://www.eqs.com/de/legal . No analyses of extended user data are carried out on persons using this newsletter. Your data is saved on servers in the EU.
Social media fan pages
HELLA operates social media fan pages on the following social media platforms (hereinafter referred to as "Provider” in each case):
- Facebook/Instagram: Meta Platforms Ireland Limited, 4 Grand Canal Place, Dublin 2, Republic of Ireland
- LinkedIn: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Republic of Ireland
- YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Republic of Ireland
- TikTok: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Republic of Ireland
- Facebook/Instagram: https://www.facebook.com/policy.php .
- LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=d_org_guest_company_overview_footer-privacy-policy
- YouTube: https://policies.google.com/privacy?hl=de&gl=de
- TikTok: https://www.tiktok.com/legal/privacy-policy?lang=de .
We operate our fan pages with a view to informing you about our company and also to exchange information with you. The processing of your data is based on our legitimate interest in accordance with Art. 6 (1) f), GDPR, in particular to be able to identify user preferences (e.g. number of followers, number of views of individual page areas, user statistics by age, geography and language) and to be able to adapt and improve what we offer on our fan pages to suit the target group as far as possible.
We accept user-generated content with the aim of expanding our social presence and our community. The terms and conditions of participation ensure that the sole user of the information submitted is HELLA. By submitting your material or agreeing to our request for submission, you authorise us to use such information for promotional purposes for our products and campaigns, without any restrictions on time and place being imposed. For more information about our usage guidelines for user-generated content, visit:
https://www.hella.com/hella-resources/User-Generated-Content-Conditions-of-Participation.html
We store your personal data on our systems, i.e. outside the social networks, if and for as long as it is necessary for the purposes for which it was collected or as long as there are legal obligations to retain it.
You are not legally or contractually obliged to provide your personal data. If you would like to visit our fan pages, processing of your personal data by the providers is unavoidable.
It is conceivable that some of the information collected may also be processed by the provider of the respective platform outside the European Union. The providers base such data transfers on the standard contractual clauses of the European Commission to ensure an adequate level of data privacy, unless there is a corresponding adequacy decision by the EU Commission for the third country concerned.
We use qualified service providers (dialogue marketing agencies) for the design and support of some of our fan pages. We only pass on personal data to them if this is necessary for the aforementioned purposes (e.g. answering your enquiries), if such details are necessary to pursue legitimate interests or if you have consented to this. We have concluded the necessary data privacy documents with these service providers, in particular in accordance with Art. 28, GDPR.
If you have any further questions about our fan pages or would like to exercise your rights, please do not hesitate to contact us. We will liaise with the provider in question in order to answer your enquiry and to guarantee your rights as a data subject. Alternatively, you can also contact the respective operator of the social media platform directly at any time with questions and concerns about our fan pages.
Facebook/Instagram
Facebook provides us with so-called page insights data (https://www.facebook.com/legal/terms/information_about_page_insights_data). This data is made up of anonymous statistics that we use to be able to evaluate the quality of our Facebook / Instagram pages and our content. These statistics are compiled on the basis of usage data that Facebook collects about your interaction with our Facebook/Instagram pages; we do not have access to this usage data. Facebook has made a commitment to us to assume primary responsibility for the processing of Page Insights data and also for the fulfilment of your rights in accordance with the GDPR and to provide you with the essentials of the agreement applicable (https://www.facebook.com/legal/terms/page_controller_addendum) to this end.
Furthermore, it is also possible that Facebook uses user data for market research and advertising purposes. It is possible that this will be used, among other things, to create usage profiles based on user behaviour (and based on the resulting fields of interest). By employing such usage profiles as a basis, advertisements, for example, can be placed within or outside Facebook/Instagram. To that end, cookies are regularly stored on users' computers. These cookies save user behaviour and also the interests of each individual user. Such usage profiles can also include additional Facebook data, particularly if the user has a Facebook or Instagram account. For more information on this see the Facebook/Instagram privacy policy.
We receive so-called Page Analytics data from LinkedIn. These are anonymous statistics that allow us to assess the quality of our LinkedIn page and our content. Such statistics are based on usage data that LinkedIn collects about your interaction with our LinkedIn page; we have no influence over this usage data. LinkedIn has assured us that it bears the main responsibility for the processing of Page Analytics data and that it fulfils your rights in accordance with the GDPR. You can view the essentials of the applicable agreement ( https://legal.linkedin.com/pages-joint-controller-addendum ).
YouTube
YouTube provides us with so-called Analytics data. These are anonymous statistics that help us to assess the quality of our YouTube page and our content. These statistics are based on usage data that YouTube collects about your interaction with our YouTube page; we do not have access to this usage data.
TikTok
TikTok provides us with Analytics data. This data is made up of anonymous statistics that we can use to evaluate the quality of our TikTok page and our content. These statistics are compiled on the basis of usage data that TikTok collects about your interaction with our TikTok page; we do not have access to this usage data.
Managing your settings
For more information about the processing of your personal data by the provider of the respective social media platform linked to interest-based advertising and about how you can change your profile settings and advertising preferences visit the following web pages:
- https://de-de.facebook.com/ads/preferences
- https://www.linkedin.com/psettings/advertising
- https://www.linkedin.com/help/linkedin/answer/65446/anzeigeneinstellungen-verwalten?lang=de
- https://www.google.com/settings/u/0/ads/authenticated
- https://www.tiktok.com/creators/creator-portal/tiktok-content-strategy/understanding-your-analytics/
- https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data
Perspective funnel
We use landing pages of the Perspective Software GmbH. The tracking tools provided are not used on the landing page we use. We use the data processing company 247GRAD GmbH for the administration and forwarding of the data collected. 247GRAD does not process any of the data collected for its own purposes and deletes the data after it has been passed on. For more information on data privacy on Perspective landing pages is available here .
DemoUp Cliplister
This online offer uses interfaces to the enterprise cloud infrastructure by German provider DemoUp Cliplister GmbH ( https://www.demoup-cliplister.com/de/ ), Cuvrystrasse 1, D-10997 Berlin ("DemoUp Cliplister"). DemoUp Cliplister offers a professional infrastructure to organise, process and distribute digital content such as images, videos, audio content, PDFs, 3D content and texts.
The use of DemoUp Cliplister enables us to efficiently and optimally showcase digital content using the online service we offer. For this purpose, the content is stored on the DemoUp Cliplister platform and integrated into our offer with interfaces.
When you visit our web page to view our offer, we establish a connection to DemoUp Cliplister using these interfaces to upload the digital content for you. For this purpose, your IP address and device-specific information are transmitted to DemoUp Cliplister and recorded in encrypted form for the purpose of optimum and legally compliant presentation.
DemoUp Cliplister deletes the data collected in the process after storage is no longer necessary or restricts processing if there are legal storage obligations.
The legal basis is Art. 6 (1) no. 1 f), GDPR. We have a legitimate interest in the efficient and optimum presentation of matching digital content as part of our offers. For information on DemoUp Cliplister's data protection policy visit: https://www.demoup-cliplister.com/de/datenschutz/
Security
We implement technical and organisational security measures to protect the data collected from you and managed by us against tampering, loss, destruction, access by unauthorised persons or unauthorised disclosure. Access to your data is only possible for a few authorised persons.
As a rule, our web page data and the information you send to our web page are transferred in unencrypted format. Consequently, we cannot rule out that third parties may intercept and view and/or directly access the data transferred. Therefore, we ask that you take this aspect into account when deciding on whether, and to what extent, you are willing to transmit data to us over the Internet. We use SSL (Secure Socket Layer) encryption for data transmission, wherever possible, on our portals that require registration and user login.
Our security measures are continuously improved and adapted in accordance with technological developments.
Rights of the data subject
You have the right to receive information about your data in written or electronic form at any time. In addition, you have the right to have any personal data deleted, to object to the processing of the data, to have inaccurate data corrected and to receive your data in a transferable format at any time. (Please note: should country-specific, legal retention periods apply, the data will be blocked prior to deletion for a period defined by the particular country.)
Right of appeal to a supervisory authority
Should the processing of your data breach applicable law, you have the right to lodge a complaint with a supervisory authority.
Contact information of the data protection officer
Should you have any suggestions or complaints regarding the processing of your personal data, you can contact our data protection officer by e-mail or post.
Data Protection Officer
HELLA GmbH & Co. KGaA
c/o Data Protection Officer
Rixbecker Strasse 75
D-59552 Lippstadt
Contact
As of: February 2024