Lippstadt, October 2, 2017.
"The Art of Light" film by lighting and electronics expert HELLA was twice awarded silver at the AutoVision International Automotive Film and Multimedia Festival. It won in the categories "Product films: Suppliers" and "Research & Development, Environmental Protection, CSR". The OttoCar awards were presented on September 14, 2017, in the context of the IAA.
AutoVision is an international festival for industry films, commercials, websites and interactive applications in the automotive industry. The competition is an initiative of Filmservice International and is supported by the German Association of the Automotive Industry (VDA). The coveted OttoCar awards are presented every other year.
In its film "The Art of Light", HELLA introduces its Liquid Crystal HD technology for headlamps. For the first time, the automotive supplier has integrated a Liquid Crystal Display (LCD) in an LED headlamp in the context of a research project. The great resolution and sharpness of detail enable highly complex lighting functions, such as fading out or dimming individual segments as well as the projection of protective zones. "These functions will also be relevant for autonomous driving", says Kamislav Fadel, Member of the Executive Board Business Division Lighting. He accepted the award on behalf of the company.
HELLA plans to serialize the LCD headlamp. The prototype could already be seen at the IAA 2017. It projects up to 30,000 pixels onto the road. HELLA intends to gradually expand the number of pixels to approximately 50,000.
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