HELLA Extends its Strategic Partnership with Plug and Play to China

Shanghai, China September 25, 2017: World leading automotive electronic and lighting expert HELLA extends its strategic partnership with Plug and Play (PNP), the famous startup accelerator in the Silicon Valley, to China. Both sides will cooperate in connectivity, mobility and other fields to explore new technologies. The cooperation will deepen HELLA’s insight into local fast-growing new market demands and strengthen its innovative R&D.

HELLA China cooperates with PNP for the purpose of promoting HELLA's business with Chinese local start-up enterprises, tapping cooperation potential, accomplishing the cooperation in technical innovation and M&A, boosting HELLA's internal transformation and upgrading, creating the atmosphere of entrepreneurial culture, and opening a new era for innovation.

“China is in a leading position of future automotive industries, especially concerning major automotive trends like Digitalization & Connectivity, Autonomous Driving, Electrification & Energy Efficiency, Individualization. HELLA wants to understand local market requirements and technology trends well via cooperating with PNP.” said Frank Petznick, Member of Executive Board of the HELLA Electronics Division and Executive VP of HELLA China Electronics.  

" Innovation means taking one step ahead of our current time. It is a wonderful thing and I am glad HELLA is on board with us to seek more challenging fields in the future” said Saeed Amidi, Global Founder and CEO, Plug and Play

“As a renowned innovation accelerator, PNP is committed to building an open innovation platform. Forging a strategic partnership with HELLA means that we have brought a new partner into our innovation ecosystem. Certainly, I hope that we will join hands with HELLA to constantly expand our innovation team and strengthen corporate innovation," said Peter Xu, PNP China Manager Partner.

The cooperation agreement signed in Shanghai further deepened PNP-HELLA cooperation. The two sides will jointly enhance innovation capability and create more business value.