​​​Exciting markets, great team. That's what will stick with the new SOE film. With a lot of enthusiasm, around 40 employees have worked on it.

Thursday 2023-06-22

Amidst a period of rapid growth and constant innovation, the Special Original Equipment (SOE) division has unveiled a new film. The film is the centerpiece of the new #becomespecial image campaign, which aims to raise awareness of the business while bringing the family culture at SOE to life. "We are more than just an organization, we are a team. A team of people who look after a very special group of customers," explains Christoph Söhnchen, Head of SOE. "Because together with these customers, we keep society running: They move goods of all kinds on our roads, cultivate fields, take people to school. We at SOE ensure with our lighting and electronics products that they can perform these socially relevant functions at all, and in an efficient, sustainable and safe manner," adds Söhnchen. "That's what everyone here gives everything for every day."

Employees provide insights to SOE

More than 40 colleagues were involved in the making of the film and helped to paint an authentic picture of the daily work, the products and the corporate culture. They report on their experiences and activities at SOE, some of which are very personal: From developing high-quality products to working with customers from sectors as diverse as agricultural and construction machinery, trucks and several more. At a time when sustainability, e-mobility, autonomous driving and safety and comfort are the driving forces in the market, the film simultaneously highlights the important role that the SOE sector plays in realizing these megatrends.

Film event at the HELLA Globe

The film premiered at the HELLA Globe on Wednesday, 21 June 2023. There it was introduced to the contributors and the leadership team of SOE. In the future, it will be used on the social media channels and the SOE jobs page, which will be published soon. The declared goal: to address new applicants and attract them to the SOE division. "I am convinced that with this film we can show what exciting markets we are working in with a great team and interesting customers and partners," says Christoph Söhnchen. Here you can watch the film.