Back to Cool

A joint appearance at the thermal management event: the HELLA team and wholesale partners in festive sweaters featuring the penguin mascot of the “Back to Cool” campaign

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With around 80 wholesale partners from Germany and the Netherlands, HELLA Aftermarket marked its return to the thermal management business at the Neuss indoor ski hall. The day focused on innovative components, an emotional campaign, and insights into the comprehensive ecosystem of training and premium service offerings that round out HELLA’s portfolio for wholesale partners.

Thermal Management Event Video