Company / Technology & Products / 18.01.2019
Company /Technology & Products / 18.01.2019

HELLA shows the future of mobility at the NAIAS in Detroit

Visitors can experience innovative sensor and lighting technologies live at the trade fair

Plymouth, Michigan, January 18, 2019. Lighting and electronics specialist HELLA presents safe and intelligent mobility solutions at the North American International Auto Show (NAIAS) in Detroit, the largest motor show in the USA. As part of the special AutoMobili-D exhibition and at the joint stand with the HBPO joint venture, HELLA will be showing products that make driving even safer, more environmentally friendly and more comfortable.

"Innovations from HELLA contribute significantly to the digitalization of mobility and support major automotive market trends such as autonomous driving and electric mobility," says Steve Lietaert, Managing Director of HELLA Corporate Center USA. "We look forward to presenting our solutions at the fair and entering into an intensive dialogue with the visitors."

At the joint stand with HBPO, HELLA will be showing organic light-emitting diodes (OLEDs) integrated into the combination rearlight of the new Audi A8. A total of eight OLEDs are used here. Each is divided into four segments, each of which can be individually controlled to create different animations for Coming Home and Leaving Home scenarios. The other lighting technologies used in the Audi A8 will also be presented, including the dynamic HD Matrix LED headlamps with laser high beam and the Matrix LED reading lamps.

HELLA will also be showing new combination rear lamps used in the Cadillac CT6. The elegant and unique appearance of the combination rear lamps is created by an individual combination of LEDs, optical concepts and structures as well as light guides.

The exhibition stand will also focus on security-relevant technologies in the field of remote keys. Automobile manufacturers and vehicle owners are confronted with the growing problem of theft and burglary caused by so-called relay station attacks, i.e. unauthorized bridging of the radio key signal. Hackers can use the weak points of keys to gain access to a vehicle and unlock doors, for example. HELLA's security solution protects keys from such attacks by putting them into "sleep mode" when they are no longer in motion. The keys then no longer send signals, preventing a relay station attack.

HELLA will also be presenting other innovations in the atrium of the AutoMobili-D exhibition. These include, for example, the Structural Health and Knock Emission (SHAKE) sensor. The technology enables the vehicle not only to "see" its surroundings (camera systems, radar systems) but also to "feel" them, thus covering the invisible area between all driver assistance systems in the immediate vicinity of the vehicle.

As can be seen at the fair, this technology can also be used for damage detection. In this way, the extent of damage and the time and place of the incident can be identified using SHAKE, recorded and reported to the vehicle owner or fleet provider. The SHAKE sensors can not only detect damage, but also analyze the road condition. If the sensor is positioned in the wheel housing, it can precisely measure the amount of fluid on roads, for example. This information can be made available to the driver or equivalent systems to manage dangerous conditions such as aquaplaning and prevent accidents.

HELLA will also present the fourth generation of 24 GHz radar sensors, which offer a larger field of view, resulting in significantly improved detection capabilities. Narrowband technology provides advanced safety features such as blind spot detection, lane change assistant and rear cross traffic warnings. Both the radar sensors and the SHAKE sensor are integrated into a Cadillac CT6 2019 that can be seen at the exhibition stand. Other HELLA technologies are also included as standard in the vehicle, including the accelerator pedal, the intelligent battery sensor, the rainlight sensor and the car body lighting.

With the further development of 77GHz radar technology, HELLA will also be demonstrating its high level of expertise in the field of radar sensor technology at the trade fair. The company also announced in early January 2019 that it would enter into a strategic partnership with California-based start-up AEye to collaborate on LiDAR sensor technology and iDAR system development for driver assistance systems and automated driving.
Dr. Markus Richter
Company Spokesman
Rixbecker Str. 75
59552 Lippstadt, Germany
Tel.: +49 2941 38-7545
Fax: +49 2941 38-477545