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Design in a transitional state

Why optics and aerodynamics are becoming more important

From angular classic to aerodynamic performer

In the past, the life of a trucker could essentially be described above all else as: Tough, honest, down-to-earth - angular machines, cramped cabs. The technology was relatively simple and the thermos was always empty.
However, the days of angular cabs with add-on lights and crude proportions are fading rapidly. Instead, flowing lines, integrated lighting systems and aerodynamically optimised shapes dominate the picture.
After all, every 1% reduction in drag could save a great deal of money over thousands of kilometres – especially in view of rising fuel prices and strict emission limits.

Aerodynamics as a design process

Today, aerodynamics is not just a technical challenge, but part of a holistic design process. Manufacturers invest in wind tunnel tests and simulations to purposefully direct air flows and reduce turbulence.
The result is front ends that not only look futuristic, but also significantly reduce fuel consumption.

Lorry design as a calling card for the logistics industry

In addition to functionality, image also plays an increasingly important role. Whether on the motorway or in the rear-view mirror – modern trucks also convey visual signals.
Today, transport companies are no longer simply ‘freight movers’ – they are also service providers who build relations with their customers. The fleet becomes a rolling business card, and the design of the truck determines how the company is outwardly perceived.
One thing is clear: Although modern design alone is no substitute for good service, it creates awareness, conveys values – and can even help to attract new drivers.
In a market where drivers are becoming highly sought after, the lorry is also becoming a working environment with an image factor. If you drive a vehicle with a high-quality state-of-the-art appearance, there is every chance you will identify more strongly with your profession.

Innovations as standard – technology meets design

The increased demands on safety, environmental compatibility and efficiency mean that technology and design are now more or less inseparable.
Modern driver assistance systems, such as lane departure warning and emergency braking assistants, require sensors, cameras and radar systems to be concealed somewhere in the front of the vehicle.
HELLA develops modular system solutions that can be flexibly integrated into different vehicle designs without interfering with aerodynamics.
Particularly important: These components must not only be functional, they also have to work reliably under extreme conditions – from frost to desert heat.
At the same time, the demand for quality and workmanship is increasing. Materials must be light, robust and visually appealing.
Even door handles, mirrors and steps are now designed with aerodynamics in mind.

Insight into the future: Lorry design as a competitive advantage

The importance of lorry design will continue to grow in the future – especially as the transformation of the entire industry continues.
Electromobility and alternative forms of propulsion such as hydrogen are fundamentally changing vehicle architecture.
Dispensing with large diesel engines frees up space to develop new proportions, flatter front ends and innovative cooling solutions.
However, these freedoms are also accompanied by new technical requirements.
Design is now becoming the key intersection between emotion and engineering – and is therefore the driving force behind technical innovation.
For companies like HELLA, this change offers a great opportunity: A wide variety of vehicle concepts can not only be implemented, but also distinguished from one another using flexible, integratable lighting and electronics solutions.
Those who think openly about design today will help define the standards of tomorrow.