Apart from Double 11 events, Double 12 events on e-stores also play a big part in today’s digital world, and it is especially so in Indonesia. It was an opportunity to increase HELLA’s brand presence across the digital spaces, as well as to promote HELLA products to the digital end consumers.
Together with PT Sarana Berkat, HELLA’s local partner in Indonesia, HELLA products were sold via Flash Sales on 12.12 across several local e-commerce platforms, including Shopee, Lazada and Tokopedia, creating a positive traction on the digital platforms.
The 12.12 E-store Flash Sales event has ignited the need for further review of e-commerce activities in Indonesia and better strategy for the next wave of s uch e-commerce events.
In collaboration with an appointed online business partner in Malaysia, HELLA debuted its official flagship store in Lazada Malaysia.
Malaysia shoppers can now purchase HELLA horns, bulbs, spark plugs, auxiliary lights and spark plugs on Lazada Malaysia platform, as well as enjoy special offers and promotions. HELLA batteries will also be added to the portfolio in the coming months.
The HELLA online flagship store aims to cater to the increasing demand of online shoppers and leveraging digital channels to reach a new demographic of shoppers in Malaysia. It also aims to bring about a holistic shopping experience, offering greater convenience and allowing online shoppers to have HELLA products delivered to their door step with just a few clicks.
HELLA believes in leveraging the booming e-commerce trend to enhance the omni-retail experience for online shoppers. Click here for more information on HELLA flagship store in Lazada Malaysia.