HELLA at Indonesia's Largest Automotive Show

The Gaikindo International Auto Show 2018 (GIAS 2018), one of the largest and most anticipated automotive exhibitions in Indonesia, was held from 2nd to 12th of August 2018. Jointly with its distributor PT Sarana Berkat, HELLA participated the exhibition for the first time.

A comprehensive range of HELLA products across the passenger-car, commercial-vehicle and two-wheeler segments was showcased during GIAS 2018. The booth was filled with a hive of activities from live auction bidding of HELLA products, scrabble games to instant gifts from HELLA’s Scratch & Win campaign. Special flash promotions further enticed interested participants to purchase horn sets at special rates.

HELLA has also collaborated with a local automotive influencer, Rifat Sungkar, to promote the HELLA driving video recorder as an important part of safe driving. Visitors could purchase the HELLA driving video recorders at special rates at GIAS 2018.

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