Catching Up at TAC Expo 2018

HELLA and Behr Hella Service (BHS) were invited to participate in TAC Expo, an annual event organized by its local distributor, TRW Asiatic Co., Ltd. Approximately 1000 people from 350 retailers attended the event, held in August 2018.

At the event, both HELLA and Behr Hella Service showcased a full range of products suitable for both passenger cars and commercial vehicles. The product showcase, combined with workshops and seminars, updated retailers on product knowledge and changing technological trends that could help to grow their businesses.

TAC Expo 2018 also provided an opportunity for us to express our appreciation to our retailers and reconnect with them. Special promotions were offered, including a free horn tester from HELLA for every purchase of 32 HELLA Royal Twin Tone horn sets.

In addition, visitors who made any purchase at any of the two booths could stand a chance to win lucky draw prizes. An appreciation dinner with an award ceremony and great entertainment marked the end of TAC Expo 2018.