Company / Technology & Products / 11.09.2019
Company / Technology & Products / 11.09.2019

Front of the Car: HELLA and Plastic Omnium work on holistic concepts for the vehicle front

Idea of comprehensive integration of lighting components into the vehicle front presented at IAA 2019

Lippstadt/Frankfurt, 11 September 2019. Together with the leading French automotive supplier Plastic Omnium, the lighting and electronics expert HELLA is further advancing the development of holistic concepts for the vehicle exterior. This initially includes comprehensive lighting solutions that are integrated comprehensively into the front area of the vehicle. The new "Front of the Car" approach will be presented at the IAA in Frankfurt at the HELLA stand in the New Mobility World (Hall 5, Stand B06).

"The front of the car continues to gain in importance: on the one hand, it has a decisive influence on the vehicle design. On the other hand, it is an important integration location for numerous sensors, relevant lighting modules and further elements. Together with our partner Plastic Omnium, we are therefore working on an intelligent system approach for the vehicle front that opens up completely new design possibilities for the customer," says Dr. Frank Huber, member of the HELLA management board and responsible for global lighting activities.

Mark Sullivan, President and CEO, Intelligent Exterior Systems from Plastic Omnium adds: "The cooperation with HELLA enables us to offer customers sophisticated and unique system solutions for the vehicle front from a single source. At the same time, our intelligent system approach helps our customers to develop more functionalities while decreasing complexity."

The "Front of the Car" concept has a multi-level set-up. At the beginning, development activities focus on efficiently integrating certain lighting modules into the vehicle front, such as direction indicators or contour lighting. "The demand for such solutions is high. We could possibly go into series production within the next two to three years already," says Dr. Huber.

First development projects are also in progress for higher integration levels. This includes the integration of various electronic components, such as radar or lidar sensors or a front camera. Large displays for communication between the vehicle and its surroundings as well as headlamps could also be integrated at more sophisticated development stages.

HELLA Press Conference: Wednesday, 11 September 2019, 10.00-10.25 a.m. (local time), with HELLA CEO Dr. Rolf Breidenbach, at the HELLA Stand.

Experience HELLA at the IAA in the "New Mobility World" until 15 September 2019 (Hall 5, Stand B06).
Daniel Morfeld
Spokesperson / Media Relations
Rixbecker Str. 75
59552 Lippstadt
Phone: +49 2941 38-7566
Fax: +49 2941 38-477545