HELLA Aftermarket has received several awards and nominations for the successful video series "We got that 2.0".

^{Thursday 2024-08-22}

At the beginning of April this year, the aftermarket presented the continuation of its successful video series "We got that". The new series, consisting of 12 short clips, shows various scenes from everyday workshop life. In each episode, a mechanic is annoyed by a malfunctioning product until a "HELLA Hero" enters the scene and offers the perfect solution. The central message at the end of each video is: "We got that". Workshops are thus shown that they can master the daily challenges in the workshop with HELLA at their side - for a fast and profitable repair.

Video series "We got that 2.0" convinces with a clear message
A memorable, consistent message and creative realisation - this also convinced the jury of global competitions that honour outstanding media solutions. For example, the video received the Gold Award at the World Media Festivals in the "Webvideos B2B" category and the Silver Award at the US International Awards in the "Online & Social Media - Webisode" category. The video series narrowly missed out on the winner's podium at the New York Festival, where it was ranked among the finalists. The series also made it into the top 5 in the "Video Series" category at the German Prize for Online Communication.

Videos strengthen customer confidence in FORVIA HELLA
Thanks to the awards, FORVIA HELLA was able to attract international attention in the industry. "The awards are proof of the high quality and professional production of the videos. They also emphasise the importance of corporate videos as an effective means of communication that contributes to brand building and strengthens customer trust," says Jörg Harjes, Head of Marketing Independent Aftermarket. "The awards also show that we have achieved our goal of making a lasting impression on our target group and setting ourselves apart from the competition." The latest figures on the social media channels confirm the success of the ongoing video series. The first videos have already achieved over 70 million views internationally. The first season achieved a total of over 190 million views.

About the We got that 2.0 series
The new campaign focuses on products and solutions in the areas of e-mobility, driver assistance and high-voltage diagnostics. Because it is clear that hardly anything works in the workshop without diagnostics. The international launch of the video series took place in mid-April 2024 and will be played out in up to 18 languages on all relevant social media channels as well as in HELLA TECH WORLD and PARTNER WORLD.

Here are some insights into selected short clips:

Electrics&Electronics ADAS 
Electrics&Electronics E-Mobility 
HELLA Gutmann Mega Macs – MT-HV