Representatives from more than 30 retailers attended the official launch of the HELLA-SB Premium Retailer Programme in Indonesia on 25 January 2018. HELLA launched this programme with its official distributor in the country, PT Sarana Berkat, to help retailers grow their businesses through various sales and marketing support and initiatives.
The event started with a welcome dinner and ice-breaking games, providing the opportunity for retailers and HELLA sales representatives to network with each other. The participating retailers were then given an introduction to the programme, including the exclusive benefits they enjoy as HELLA-SB partners and the exciting promotions they can look forward to whenever HELLA sales representatives visit their stores.
The event ended with all retailers receiving a welcome starter kit comprising point-of-purchase marketing materials, to kick-start their journey on the HELLA-SB Premium Retailer Programme.