Gurgaon, Haryana, 10 January 2016.
ICAT and Hella jointly took initiative to put the topic of arresting avoidable Road Deaths on a high priority during the prestigious biennial event, International Symposium on Lighting (iSOL-2015)
, organized by International Centre for Automotive Technology (ICAT).
Dr. Michael Kleinkes, Vice President Development Lighting Technology, HELLA Germany and one of the key persons in bringing latest and future lighting technologies in automotive industry presented his technical paper on “New Semiconductor Light sources (LED, OLED, Laser) – Future possibilities for Styling and Functionality followed by Panel discussion on “Losing light of Life on Indian Roads! Let’s join hands together in arresting road accidents in dark hours” on day 2, moderated by Mr. Pandey, MD HIL.
In the light of alarming Road Deaths of one death every 4 minutes in our country, the topic has a strong relevance to Automotive Industry in general and Automotive Lighting industry in particular, due to safety criticality of Lighting and signaling devices while driving on Indian Roads.
Mr. Ramashankar Pandey, Managing Director of Hella India Lighting Ltd., gave introductory address to the audience on the topic of “Arresting Alarming Road Deaths involving Commercial Vehicles – is there a business case for safety in India?” which was followed by the Panel discussion. The complete Panel was of the view that Education and individual behavioral change among Automotive Users has to form integral part of making Indian Roads Safer and alone engineering and regulation will not be enough and effective for such a massive problem at hand. Educating users and bringing urgency to this topic is a shared responsibility of Automotive and Auto component Industry. Key decision makers in the Industry have to partner and pool all resources needed for the same. Panel agreed to initiate a Nationwide awareness campaign on Road Safety and complement the Engineering excellence brought by various stakeholders in the area of Visibility & Lighting by Nationwide Education and Enforcement of these lifesaving technologies.
“The latest data about road accidents in India doesn’t show any decline and having one accident every minute means country is losing approximately 3% of its GDP as economic loss, this situation is very critical and cannot be left unattended for long” said Mr. Ramashankar Pandey, MD of Hella India Lighting Ltd. Therefore, panel agreed to initiate a scalable approach to promote road safety and focus on improving visibility on roads as a key measure to ensure safer roads in India. This doesn’t stop individual companies to focus on Technology up gradation of Lighting systems as a means to fight these accidents, rather all agreed to work on bringing “Safety” as a differentiator for their products and publicise Safety as USP and critical decision criteria for vehicle and component purchase. All agreed that “Safety” also makes an interesting business sense as more and more customer will give higher priority to safety enabled products, as its awareness spreads to masses.
One of the technology example from Hella, shared during the presentation by Mr.Pandey about the full LED tail lamps developed and produced locally and made available 1st time on Indian Roads for trucks which will provide 4 meters of extra braking distance in an accidental situation due to its superior LED technology and thus saving life. The highways have to be made safer as maximum deaths are contributed on our Highways and many of it involves commercial vehicles. Many accidents involve Tailgating due to missing or failed tail & signalling lamps in these CV’s and gets aggravated due to continuous glare coming from opposite side making every overtaking a death trap, as most of the users are ignorant of lane discipline.
There needs to be a continuous commitment to sustainable programs for lowering the number of road deaths on Indian roads and all Panel members showed their personal involvement and commitment to this cause by announcing their participation to such a program at iSOL-2015. The entire panellist agreed to put highest priority to this topic as a responsible Industry member. Bringing Safety enabled Products and awareness among masses are the two key objective of this mission, said Mr. Ramashankar Pandey, MD of Hella India Lighting Ltd. This platform gave an opportunity to the Automotive Lighting group consisting of leading Auto and Auto Component Industry members to lead this Safety Campaign from Front.
Hella India Lighting Ltd. also won the prestigious iSOL trophy for “Excellence in Automotive Lighting Technology” when ICAT announced its 1st ever iSOL Awards.
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HELLA KGaA Hueck & Co., Lippstadt: HELLA is a global, family-owned company, listed on the stock exchange, with around 32,000 employees at 100 locations in more than 35 countries. The HELLA Group develops and manufactures lighting, electronic components and systems for the automotive industry. HELLA also has one of the largest trade organizations for automotive parts, accessories, diagnostics, and services within Europe. Complete vehicle modules, air-conditioning systems, and vehicle electrical systems are also produced in joint venture companies. With more than 6,000 people working in research and development, HELLA is one of the most important innovation drivers on the market. In addition, with preliminary sales of approx. 5.8 billion euros in fiscal year 2014/2015, the HELLA Group is one of the top 40 automotive parts suppliers in the world and one of the 100 largest German industrial companies.
For additional information please contact:
Mr. Gurmeet Singh
HELLA India Lighting Ltd.
Gurgaon, Haryana - 122016