Data protection Farmer
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Privacy policy

A warm welcome to the HELLA Group

We are delighted that you are visiting our website and would like to thank you for your interest in our company, our products and our online information.

HELLA respects your privacy

As the company responsible for the web pages, HELLA GmbH & Co. KGaA. takes the issue of protecting personal data very seriously. Protecting your privacy when handling personal data and the security of all commercial information is an important matter to us and one which we observe in our business processes. We treat personal data collected during your visit to our website confidentially and use it only in accordance with legal regulations. Data protection and information security are part of our company policy.

Our websites may contain links to third-party providers to which this statement on data protection does not apply. We have no influence on whether the administrators of these web pages maintain and uphold the relevant data protection regulations.

Personal data

Personal data is information that can be used to learn about your identity. This includes your name, address, postal address and phone number. Information that is not associated with your identity, such as the number of users on a website, is not considered personal data.

Obtaining, saving and processing personal data

Whenever you visit the pages on our website, we save the name of your Internet Service Provider (or 'ISP'), the website from which you arrived at ours, the pages that you visit while with us and the date and duration of your visit. Additional data about your person is generally not saved. You can therefore use our website without having to disclose your identity.

When you visit special areas of our website or participate in certain campaigns, additional data may be collected and saved.

Personal data may need to be entered in order to participate in a survey, forward an inquiry or process a contract.

Specifying personal data is voluntary. When you submit a query using one of our contact forms or via e-mail, we save the data you provide about yourself to facilitate individual communication with you and to process your query.

Select areas of our website also require you to log in separately, at which point we will ask you to enter your name and/or other personal information during the registration and/or login procedure. For areas such as the Hella TechWorld or the Hella Aftermarket Club, which address a specific target group, we utilize the registration procedure to appropriately identify the users of the respective target group. It is your decision whether you are willing to provide this data. Some campaigns or actions, such as those that access specific information, require you to make several data entries. Entry fields that must be completed are designated with an asterisk (*). Additional information that is not designated as mandatory does not need to be provided by you.

Use and dissemination of personal details and restriction to a specific purpose

We use your personal information for the technical administration of websites, customer management, product surveys and marketing only to the extent required for each specific case. We will never transmit your data to third parties outside the HELLA Group without your consent, especially with regard to marketing purposes. An overview of the HELLA group of companies is available online at:

We will transmit your data to the authorities entitled to request such information to the extent that this is required by law or has been mandated by a court order.

Use of cookies

The pages on our website make use of cookies. Cookies are small text files that are stored on your computer and are saved there by your Internet browser. Cookie data is frequently used to make an online website more user friendly and effective. For example, it may be required to maintain and apply certain settings that were defined during a previous visit.

The majority of cookies we use are so-called "session cookies", which are deleted as soon as you end your browser session. We also store a few long-term cookies that we use to recognize you as a visitor.

Internet browsers are typically configured such that they automatically accept cookies. You can deactivate the automatic cookie-saving function, however, or configure your Internet browser so that it notifies you accordingly as soon as cookies are sent.

Web tracking

We employ the services of Webtrends Inc., 851 SW 6th Avenue, Portland, Oregon 97204, USA ( carry out statistical evaluations. As a U.S.-based company, Webtrends has become affiliated with the EU-US Privacy Shield to ensure a level of data protection that is similar to that found in Europe.

As part of visiting the pages on our website, the information that your browser sends is collected and evaluated. This collection process takes place by way of pixels (web beacons) that are integrated on the web pages as well as through the use of cookies.

Collected data is used to create anonymous usage profiles that serve as the basis for web statistics. Individual users are not personally identified, however, nor is the data collated with other data.

You can prevent data from being collected and saved at any time by changing the settings of your Internet browser. This setting will also be recognised during any subsequent visits. To do this, you must access your browser's settings area and configure the browser to block or reject third-party cookies.

This website uses PIWIK PRO Cloud, a web analysis service provided by PIWIK. PIWIK PRO Cloud uses cookies – text files saved on your computer or smartphone to help us analyse how visitors are using the website. The information compiled by the cookies concerning visitors' use of the website is saved and processed by PIWIK on servers in Germany.

IP addresses are fully anonymised before we are able to view the collated data via the PIWIK Suite. It is not possible to reverse the anonymisation of the IP addresses or match up the IP addresses with the collated data. We use this information to evaluate the behaviour of visitors to our website, create corresponding reports, and ultimately to improve the website experience for our website visitors. PIWIK will not pass this information on to third parties or use it for marketing or promotional purposes of any kind.


We implement technical and organizational security measures to protect the information collected from you and managed by us against tampering, loss, destruction or access by unauthorized persons or unauthorized disclosure. Only a few, authorized individuals have access to your data.

The transmission of our website data and your information on our website pages over the Internet takes place in unencrypted format. It therefore cannot be ruled out that third parties intercept and view and/or directly access the data transferred. Thus, we ask that you take this aspect into account when deciding on whether and to what extent you are willing to transmit data to us over the Internet. On our portals that require registration and user login information, we use SSL (Secure Socket Layer) encryption wherever possible.

We are continuously improving and adapting our security measures to keep up with technological developments.


We would also like to use your data to inform you about our products, and maybe to ask you about them. Naturally, participation in such actions is voluntary on your part. If you do not consent to this, you can send us a message at any time to allow us to block and/or delete these details. Just send an e-mail to the address listed in the legal notice. You can find more information on the relevant local website.

Information and contact

You have the right to know about your personal data that has been saved as well as the right to amend, block or delete this data. Despite our attempts to keep accurate data records, should you find that we have saved incorrect information, we shall remedy this immediately after it is brought to our attention. Your contact in this regard is our data protection officer.

You can also send an email or letter to our data protection officer containing suggestions and complaints involving the handling of your personal data.

Data protection officer

Rixbecker Str. 75
D‑59552 Lippstadt, Germany

Status: July 1, 2014