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Hella, Inc. announces the launch of Behr Hella Service

Peachtree City, GA, The best of Behr and Hella - combined power for your business in the Independent Automotive Aftermarket.
Behr and Hella proudly announce the launch of the North American joint venture for engine cooling and air conditioning on April 2, 2007, under the brand, Behr Hella Service. The introduction completes the third step of the global strategy for the Independent Aftermarket after successful launches in Europe in 2005 and South America in 2006.
All product-related activities will be covered through Behr Hella Service in Peachtree City, Georgia. The product range consists of over 1000 parts with 30% of them recently prepared primarily for the launch.
All sales-related issues will be covered through Hella, Inc. – USA, Hella, Inc. – Canada, and Hellamex according to the guideline, “One Face to the Customer.” All former aftermarket customers of Behr Service America in USA, Canada and Mexico will be secured of first-class sales service through Hella Inc. and Hellamex.
The venture's long-term vision for NAFTA is to be the main supplier for European passenger car application and trucks.

Download the press release here.