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Hella Australia Pty Ltd Company |
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New Hella Corporate Logo DesignDownload Microsoft Word Document June 2, 2011 - One of the world's best known symbols of automotive, marine, and Mining industry lighting excellence, the HELLA logo, has undergone its third design change since 1899. In line with HELLA Australia's 50th Anniversary in 2011, this worldwide HELLA Group initiative has resulted in a more streamlined design that is not far removed from the original HELLA logo. The new corporate logo design includes the globally familiar yellow and blue colour scheme. The new HELLA corporate logo design will be seen on product packaging on a gradual roll-out basis once current packaging stocks are depleted. The new HELLA logo design will also gradually appear in HELLA print media advertising and point of sale marketing material. This new HELLA corporate logo design is complemented by the introduction of a new HELLA created and licensed font for all company communications. According to HELLA Australia Marketing Communications Manager, Tomas Plessinger, "Our new HELLA logo design incorporates current design trends and it is even more striking to the eye. We are indeed privileged to be a part of this change as there have been so few changes made to the HELLA logo design over the past 112 years. The new logo design is particularly fitting for us in Australia, given that 2011 marks the 50th Anniversary of establishing HELLA on the continent." The original HELLA logo appeared in 1899 and was trademarked in 1925. The next corporate design change took place in 1985 and this third change in the history of this globally successful company has been 26 years in the making. HELLA distributors, re-sellers and media contacts who require the new HELLA logo design for advertising and promotional purposes may gain access to the new logo design and style guide information by contacting HELLA Australia, Marketing Communications on 03 9581 9444. /ends. Print quality image link: http://www.marinellipr.com.au/hellanl.jpg Suggested caption: The HELLA logo design has changed for only the third time since 1899. This is complemented by the introduction of a new HELLA created and licensed font for all company communications. For further information contact Paul Marinelli, Marinelli PR - 03 9387 1333. |
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