IAA Cars 2017
IAA PKW 2017


The automobile industry undergoes a historical change – vehicles become more autonomous, connected, sustainable and personal in the future. Thus, the role of automobiles will change fundamentally in the upcoming years and completely new demands will be placed on our industry. HELLA sees this change as an opportunity to shape the future.

We would like to invite you to experience and discuss innovative technologies for future mobility in the areas of electronics and lighting together with our experts on our interactive exhibition booth.

IAA PKW 2017 IAA PKW 2017
IAA 2017

All Highlights at a Glance

  • High Definition LCD Headlamp Functions
    Digital, fully adaptive light distribution in real time through the integration of a Liquid Crystal Display (LCD) in a LED headlamp. 30,000 pixels adjust light distribution to different traffic situations in an intelligent manner and allow image projections onto the road.
  • Light Projections
    Projection of sharp images and homogeneous graphics onto the road surface, e.g. as welcome light. The graphics are realized by an optical element that consists of several micro lenses.
  • Animated Signal Functions
    Animated signal functions realized by activation and deactivation or dimming of single LEDs to realize functions like sequential turn indicator or coming home/ leaving home animations.
  • 360° Object Detection
    77 GHz radar sensors based on RF-CMOS technology for 360° environment recognition as input for advanced features like automated parking and driving.
  • Pedestrian Detection
    Scalable, modular and field-proven camera softwaresolutions for detection of pedestrians and other road users
  • Smart Touch Detection
    Recognition of touch impacts on the vehicle body to initiate individual comfort and safety functions
  • Cloud-Based Air Quality Management
    Evaluation of the air quality index (AQI) within and around vehicle based on Cloud-Based Air Quality Management as enabler for holistic health strategies


HELLA invites you to our exhibition stand in the New Mobility World Hall 3.1 Booth B31.
We are looking forward to seeing you.


Opening hours

Press Days
Tuesday, 12th September, open from 8am to 7pm
Wednesday, 13th September, open from 8am to 7pm

Trade Days
Thursday, 14th September 2017, open from 9am to 7pm
Friday, 15th September 2017, open from 9am to 7pm

On 16th and 17th September the exhibition will be open to the general public from 9am to 7pm.

Contact details

Do you have any other questions?
We are looking forward to hearing from you.
Contact us

Connect with HELLA at the IAA

Experience the future with us so you can make it a special one! We invite you to apply to our exclusive Meet & Greet Event on 09/14/2017 at the IAA in Frankfurt/Main so you can

get to know HELLA!