Garages & Services / 01.10.2013

Hella Pagid Brake Systems launches its 2013 fall campaign

The brakes system specialist supports wholesale business and garages with technical service and sales promotions


Essen, October 01, 2013. The month of October sees Hella Pagid Brake Systems launching its first fall campaign. The aim of the brakes specialist is to offer all-round support to the wholesale trade and to garages when it comes to the world of brakes. At the same time it is intended to highlight the benefits of the new brand, Hella Pagid, and to ramp up the awareness level of the name in the trade, throughout the garages and with the end customer.

Under the auspices of their fall campaign, Hella Pagid is providing the wholesale trade and garages with interesting ideas and effective techniques aimed at sales promotions, while also supporting them with competent technical service. This extra value package with its advertising material and technical information includes a wide selection of posters, banners, counter mats and brochures. A wealth of invaluable details covering every aspect of the Hella Pagid company and also the complete product portfolio, which in the meantime has reached more than 7,400 articles, perfect the package. The very attractive design and the appealing concept of the campaign have been specifically devised to attract the attention of the wholesale business and of garages and indeed to make a lasting impact on the end consumer. The focus of the campaign zooms in on those qualities that Hella Pagid can offer its customers, advantages that make the company stand out in the crowd of competitors, i.e. benefits such as comprehensive know-how, top-flight standards, first-class quality thanks to OE competence and excellent service. Such advantages are underpinned by direct and personal contact with the customer in the form of individual discussions. Moreover, the campaign has enabled the contents of the Hella Pagid homepage ( and details found on the online portal, HELLA Tech World (, to be extended with a view to further backing up the daily work of garages. Now users of the HELLA Tech World can already find out, with the help of the know-how tool, how the brake system of a fist-type caliper brake functions. Further 3-D animations will be added to this tool in the near future. And the range of the online portal will also be extended by means of videos and information all revolving around the topic of brakes.

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Dr. Markus Richter
Company Spokesman
Rixbecker Str. 75
59552 Lippstadt, Germany
Tel.: +49 2941 38-7545
Fax: +49 2941 38-477545