Company / 13.03.2017
Company / 13.03.2017

HELLA as member of the CAB Concept Cluster (CCC), won an iF DESIGN AWARD 2017

Model cabin "Genius Cab" convinced jury with customer-neutral innovation platform


Lippstadt, March 13, 2017. The CAB Concept Cluster was a winner of this year’s iF DESIGN AWARD, a world-renowned design prize. The winning product, the Genius CAB, won in the discipline Product, in the Industry category. Each year, Germany’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD. The Genius CAB won over the 58-member jury, made up of independent experts from all over the world, with its remarkable cross-company approach of maximized user centered system integration. The competition was intense: over 5,500 entries were submitted from 59 countries in hopes of receiving the seal of quality.

About the CAB Concept Cluster

The CAB Concept Cluster is a network of global players, innovative OEM suppliers, renowned scientific institutions, designers, industry associations, machinery hire companies and operators. Cluster members include the companies AURORA, Bosch, Fritzmeier Systems, GRAMMER, HELLA, HYDAC, MEKRA Lang, SAVVY Telematic Systems, S.M.A. Metalltechnik, Lumod design agency, TU Dresden University of Technology, VDBUM association and Max Bögl. Their joint objective is to illustrate the incredible potential of efficient systems integration to OEMs in the construction and agricultural industry as well as manufacturers of the industrial forklift trucks. In just 18 months, cluster partners have developed and implemented the customer-neutral innovation platform Genius CAB. The model cabin received the iF design award 2017, the innovation award "bauma Innovationspreis 2016" in the category "Design" and the VDBUM advancement award for "Industry Developments", as well as the FOCUS OPEN 2016
"Internationaler Designpreis Baden-Württemberg". The extensive scope of technological innovations integrated in one cabin is unprecedented. The innovations integrated by the cluster partners are setting new standards in global markets in terms of design, safety, operation, operator comfort and maintenance.


Since over 60 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concepts. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.

More information about the Genius CAB and the Cab Concept Cluster can be found on

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Dr. Markus Richter
Company Spokesman
Rixbecker Str. 75
59552 Lippstadt, Germany
Tel.: +49 2941 38-7545
Fax: +49 2941 38-477545