Lippstadt, Germany, October 11th, 2013. The HELLA4WorkingPeople social media platform celebrated its one-year anniversary in September. On Facebook, YouTube, Google+ and Twitter, it provides visitors up-to-date information on product innovations, events and contests involving agricultural and construction machinery.
Sandra Schmölz-Döring, responsible for the agricultural and construction machinery target group at HELLA, emphasized this blend by saying, "The special thing about HELLA4WorkingPeople is the mix of entertaining content and easy-to-understand technical background information. This includes interesting news subjects such as traveling by tractor or races involving construction machinery. But users can also find information on product innovations and obtain sound basic knowledge, such as lighting and electronics ABCs with additional images and videos." In addition, HELLA4WorkingPeople also provides an overview of and news on the major trade shows in the industry. The platforms give users noteworthy and entertaining information at a glance in both German and English.